Paul Shapiro, Partner, Director of Strategy and Innovation at Catalyst, was recognized by Search Engine Journal as one of 140 Top SEO Experts You Should Be Following in 2019. This list's highlights are compiled by industry experts and hopes to help the SEO community learn and grow from their SEO colleagues. ... Continue Reading

Amazon, which dominates online retail, is now gathering momentum in online advertising as well. This piece by The New York Times points to Catalyst's research in which only 15% of 250 brands polled felt they were making the most out of advertising on Amazon’s platform, representing a major growth opportunity for brands. ... Continue Reading

Giant retailers like Amazon, Walmart and Target are now powerful advertising platforms, and important stops in the consumer journey. With surveys from 750 North American-based consumers and 600 B2C marketers, Catalyst and ClickZ released The Era of Ecommerce: Capitalizing on the New Customer Journey, a new whitepaper. ... Continue Reading

Have you been testing Google’s responsive search ads, but are still not sure what to make of them? You’re not alone. Cara deBeer, Paid Search Director at Catalyst, and Brad Geddes, co-founder of Adalysis, discussed what they’ve seen so far from testing responsive search ads (RSAs) against enhanced text ads (ETAs) in a session at SMX West in January. ... Continue Reading

On November 29, 2018, Catalyst hosted TechSEO Boost, an event dedicated to technical SEO. One of the many expert speakers at TechSEO Boost was Britney Muller, Senior SEO Scientist at Moz. Her presentation focused on machine learning for SEOs. ... Continue Reading

Facebook has featured a BaubleBar case study on its website, highlighting a campaign centered on Facebook dynamic ads for broad audiences, powered by Catalyst, BaubleBar's agency of record. BaubleBar wanted to find new customers and increase sales at an efficient cost. The campaign resulted in a 47% increase in return on ad spend. ... Continue Reading

Social media advertising continues to evolve at a breakneck pace, driven by video, a new generation of visually oriented smartphone users and powerful identity-based ad solutions. And no single company manages as much social ad spend as GroupM. In this podcast, GroupM's head of paid social, Kieley Taylor, explores paid social media opportunities. ... Continue Reading

Wall Street is not happy with Snap right now. The stock plunged 20 percent after its first-ever earnings report Wednesday missed expectations. CNBC interviewed agency experts, including Kieley Taylor, Head of Paid Social for media agency GroupM, about the moves Snap should take at this time. ... Continue Reading

A BloomReach study shows that 55% of consumers begin their product search on Amazon.com vs. traditional search engines like Google. With this in mind, as a retailer, understanding how to capitalize on Amazon Advertising is important to your future success. ... Continue Reading

A new study commissioned by Microsoft’s Bing and Catalyst, and carried out by Forrester Consulting, has some light to shed onto why many marketers are not realizing the full potential of search. ... Continue Reading

The findings from a Forrester Consulting study "Prioritize Search To Maximize The ROI Of Marketing," commissioned by Catalyst & Bing, reveal that search amplifies the results of other marketing channels. Search budgeting should happen much earlier in the process for greater marketing ROI. ... Continue Reading

With Google sunsetting its site search product, many companies are wondering where to turn for this functionality. Come April 1, 2017, Google will discontinue sales and new renewals of the service. Catalyst's Paul Shapiro provides some alternatives. ... Continue Reading