History

Founded by two industry pioneers, Catalyst is now part of the world’s largest communications services group and staffed with the best Search and Social Marketing professionals in the field. Learn about our evolution as an agency.

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1998

Beth LeTendre our current CEO and best friend, former college roommate and former president Heather Frahm, launched Catalyst. From humble beginnings in a tiny, shared office, they vowed to build a best in class search agency.

2002

Catalyst expands services by adding Paid Search.

2006

Catalyst was purchased by WPP, the world’s largest communications services group.

2008

WPP places Catalyst within GroupM, the world leader in Media.

2013

Catalyst expands into Canada, rebranding Outrider Canada. Outrider Canada is the search marketing leader in Canada.

2015

Catalyst merges with M80, a leading Social Media Agency. Since 1998, the company has worked with hundreds of clients on thousands of programs, offering innovative solutions and producing quantifiable returns on investments. M80 is a founding member of the Word of Mouth Marketing Association (WOMMA) and was acquired by WPP’s GroupM in 2006.