Manager, Organic Search

Job Opening at Catalyst in Boston, MA Office

Summary:

You will be tackling a 3-pronged role. You’ll be the advisor who manages a client’s organic search marketing initiatives, managing and developing the team, and focusing increasingly on strategy development for the dedicated account(s).

Responsibilities:

Campaign Strategy Implementation

  • Understand the client’s products, competition, industry landscape, marketing goals and objectives
  • Review and analyze competitor sites and understand their organic search approach
  • Define a campaign strategy and deliverables plan that meet or exceed client expectations including:
    • Keyword strategies for optimal on-site performance
    • Detailed site analysis and technical recommendations
    • Detailed content recommendations
    • Comprehensive linking strategy
  • Work closely with other internal departments to develop fully integrated search campaigns
  • Attend client and agency meetings to present deliverables, campaign strategies, and tactics
  • Always maintain positive client relationships

Campaign Reporting Results and Optimizations

  • Monitor, track and evaluate campaign performance analytics, based on client critical metrics
  • Review rankings and linking data against internal measurements for success
  • Review monthly client reports, verify accuracy and provide analysis
  • Optimize campaigns accordingly to maximize client investment and to resolve performance issues
  • Support Search Director in data acquisition or campaign insights for quarterly or annual business reviews
  • Present practical ideas for future marketing expansion or optimization

Organic Search Innovation

  • You’re a life-long-learner. We need you to stay current with industry trends, standard methodologies, and discuss the potential impact with your team.
  • You should think creatively and develop creative tactics to improve efficiencies and drive more traffic to client assets
  • You’re a considerate and standout colleague. You’ll actively contribute to corporate initiatives, automation projects, process changes and roll-outs
  • You’re an ace at new business. You will periodically aid in creation of new business presentations
  • Create, or assist in creating, POVs, standard and consistent approaches and key process documentation

Qualifications:

  • A minimum of 3 years of organic search engine marketing/search engine optimization/SEO campaign management experience required
  • Previous experience in an agency environment highly desired
  • Strong background in data analytics and strategy. You must be comfortable manipulating very large datasets
  • You may not be an expert coder, but a basic knowledge of HTML, Google Analytics and Webmaster Tools is expected
  • Desire to manage and mentor junior members of a team; prior experience as a manager a plus
  • You’re performing at your best when you’re in a dynamic and collaborative environment

We are an equal opportunity employer. It is the policy of GroupM and its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.

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If this position sounds like a great fit, please apply here.