Catalyst Team

Catalyst Team

Catalyst is a leading search marketing agency. We are the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. We work with clients across a wide range of verticals. With a 90%+ retention rate, many of our clients have been with us for years and commend our strategic approach to their digital marketing. What makes Catalyst different is INNOVATION. Plain and simple, our innovative thinking drives more value, results and ROI for your business. From our approach, staff, technology and more, innovation is in our DNA. The search industry is changing rapidly, and the landscape is getting more competitive than ever. As a result, executing an innovative search strategy is now essential to maximizing your digital marketing success.

All Stories By: Catalyst Team

Catalyst Employee Spotlight: Greg Hayes

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

New Research: Understanding Today’s Online Shoppers

Catalyst and ClickZ’s new whitepaper Know Your Audience: Understanding Today’s Online Shoppers explores multi-channel discovery, research, comparison, and purchasing behavior of today’s online shoppers. Online shopping behavior is rapidly changing. Consumers are better informed and tech savvier than ever before, and on-the-go web interactions are introducing shopping experiences and habits that were hard to imagine only … Continue Reading

WEBINAR: GETTING GLOBAL PAID SEARCH RIGHT

Register for our new webinar to discover strategies and tips for more effective global paid search programs. Managing a global paid search campaign is an international juggling act. You must expertly balance differences and nuances across countries, regions, platforms, and stakeholders, all while driving positive business outcomes across the board. It’s a lot to tackle, … Continue Reading

Catalyst Employee Spotlight: Jaison Babu

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

GroupM Performance Debuts as a Strong Performer in The Forrester Wave™

GroupM Performance Debuts as a Strong Performer in The Forrester Wave™ GroupM Performance (including Catalyst, Xaxis, and mPlatform) was among the select companies that Forrester invited to participate in its 2019 Forrester Wave™ evaluation, The Forrester Wave™: Performance Marketing Agencies, Q3 2019. In this evaluation, GroupM Performance was cited as a Strong Performer in Performance … Continue Reading

Catalyst Employee Spotlight: Amie DeCosta

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Catalyst Employee Spotlight: Jim Kensicki

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Mastering Performance Marketing for your DTC Brand

**This webinar is completed.** Casper. Allbirds. Glossier. New and ultra-successful direct-to-consumer (DTC) brands are challenging the world’s legacy brands and creating new models for brand-to-consumer relationships. Their innovation, nimbleness, and speed-to-market paved the way for success, but how will these brands continue to fuel performance? The key will be their performance marketing strategy. DTC advertisers … Continue Reading

TechSEO Boost 2019: Call for Research

The 2018 TechSEO Boost competition shared loads of new ideas and technical SEO findings with the world, so we’re bringing it back for a second year! Calling all technical SEO trailblazers, savvy search scientists, and research extraordinaires! Are you doing innovative SEO experiments or research? Are you rigorously testing new ideas, approaches, strategies, and tactics? … Continue Reading

Catalyst Employee Spotlight: Amy Demers

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading

Catalyst’s Beth LeTendre to Lead GroupM Performance Marketing Organization

June 4, 2019 –  Yesterday, GroupM, WPP’s media investment group, announced U.S. leadership changes. Under North America CEO, Tim Castree, GroupM aims to simplify the complexity brought on by media fragmentation and bring clients the most progressive digital, data and performance capabilities as they pursue brand and business growth. As part of these changes, Catalyst … Continue Reading

Catalyst Employee Spotlight: Mariya Ruseva

You can have the best data and most sophisticated tools, but it doesn’t mean anything without great people. Fortunately, at Catalyst, we have no shortage of great people. From Search Associates to Search Directors, and from Project Managers to Managing Partners, each member of the Catalyst team is committed to maximizing client business results and … Continue Reading